The Booking Holdings name change was a monumental step for The Priceline Group. They needed an identity that was both reflective of being innovators and real-time data specialists, but also catalysts to helping people travel the world and have meaningful experiences. They approached us to help them create a fresh new identity and website. The challenge was to bridge the gap between the emotional experience vs. data- powered services that Booking Holdings provides. We took the theme of connective experiences and all of their data points to develop a cohesive brand system, including a new logo, print collateral and presentation material. The dots comprising the Booking Holdings logo is also the connective tissue that visually ties the sub brands of the company together.
OrangeYouGlad created presentation materials for Booking Holdings and its sub brands.
The annual Sustainability Report reflects the company's dedication to the environment as well as to the people and places that make travel such a rewarding experience.