The Booking Holdings name change was a monumental step for The Priceline Group. They needed an identity that was both reflective of being innovators and real-time data specialists, but also catalysts to helping people travel the world and have meaningful experiences. They approached us to help them create a fresh new identity and website. The challenge was to bridge the gap between the emotional experience vs. data- powered services that Booking Holdings provides. We took the theme of connective experiences and all of their data points to develop a cohesive brand system, including a new logo, print collateral and presentation material. The dots comprising the Booking Holdings logo is also the connective tissue that visually ties the sub brands of the company together.