As a service that connects families to care providers, security and peace of mind was a top priority for Care.com when they approached us for a brand redesign. Our new branding system communicates trustworthiness along with warmth and dedication to the families in the Care network using an expressive mix of bold shapes, clean typography, minimal iconography, custom hand-drawn illustration, and customer-centered UI design. The design introduces a new color palette as well as the use of texture to give it warmth. These elements pair together to create a distinctly friendly and reliable brand identity, reflecting the vibrancy of being a modern family!