social graphic designed for care.com by OrangeYouGlad
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banner ad designed by orangeyouglad

Web

Branding

Strategy

UI

UX

As a service that connects families to care providers, security and peace of mind was a top priority for Care.com when they approached us for a brand redesign. Our new branding system communicates trustworthiness along with warmth and dedication to the families in the Care network using an expressive mix of bold shapes, clean typography, minimal iconography, custom hand-drawn illustration, and customer-centered UI design. The design introduces a new color palette as well as the use of texture to give it warmth. These elements pair together to create a distinctly friendly and reliable brand identity, reflecting the vibrancy of being a modern family!

Care.com Logo
branding system designed by orangeyouglad
social graphic designed by orangeyouglad.
banner ad designed by orangeyouglad

BROOKLYN’S FRESHEST DESIGN AGENCY

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