When Linda from StickyLickits called and asked, “How would you like to help brand an edible sticker company?” we jumped through the roof!! We collaborated with the StickyLickits team to create a kid-focused, parent-friendly, healthy-eating-encouraging brand for an entirely NEW sort of product — stickers you can eat!
We created a logo and identity system that captures the whimsical nature of the brand by using a custom hand-drawn typeface and striped tongue. The mark communicates “edible” while referencing a key aspect of product use — licking the sticker before sticking it on food. As the first artist collaborator on StickyLickits packs we illustrated two unique sets:Doodle Dums and Making Faces. Other extensions of the branding that we developed include a responsive website, packaging design and a comprehensive social media strategy and templates.
We custom designed a hand-drawn typeface for StickyLickits that embodies the playful nature of the product.