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Web

Branding

Strategy

UI

UX

MyFitnessPal, an industry leader in weight loss and fitness apps, approached OrangeYouGlad to help with a major update across the platform: moving it from a static and info-dense utility, to a proactive, easy-to-use, and essential health tool. We partnered with their researchers to better understand flaws in the user journey, as well as user feedback. This resulted in the creation of a new user experience complete with additional user features and a new design system.

 

Branding-wise, we were challenged with taking what was once perceived as utiitarian branding and making it feel warm, approachable and easy to interact with. The result of this was a new, color-saturated language, bringing together fun patterns,  bold colors and clean shapes used in marketing layouts and illustrations.

myfinessalpa log
myfitnesspal dashboard screen on mobile phone

COLOR

The color palette was inspired by the rich variety of foods in the MyFitnessPal’s vast database.

icon system design yorangeyouglad
scrolling UI of MFP dashboard
graphic style for social post on hydration
delicious bowl of healthy food
design elements in social post template

NEW FEATURE: INTERMITTENT FASTING

We had the opportunity to help ideate, design, and ultimately deliver a comprehensive fasting tracker for myfitnesspal. We got to work closely with their product design team and engineers to add this tiny but powerful tool to their list of premium services.

BROOKLYN’S FRESHEST DESIGN AGENCY

We want to make your project sparkle!

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