MyFitnessPal, an industry leader in weight loss and fitness apps, approached OrangeYouGlad to help with a major update across the platform: moving it from a static and info-dense utility, to a pro-active, easy-to-use, and essential health tool. We partnered with their researchers to better understand flaws in the user journey, as well as user feedback. This resulted in the creation of a new user experience complete with additional user features and a new design system.

 

Branding-wise, we were challeneged with taking what was once perceived as utiitarian branding and making it feel warm, approachable and easy to interact with. The result of this was a new, color-saturated language, bringing together fun pattern textures, bold colors and clean shapes used in marketing layouts and illustrations.