Brooklyn Strategist was looking for a refresh of their materials. Their first generation logo captured the gaming spirit, but we wanted to bring a little bit of excitement (and versatility) to the overall brand. We kept the knight figure, but made him less about chess and more about the quest by removing the base. Modern gaming has evolved in all sort of ways, and the games we play now go now far beyond the classics. We embraced this idea by updating the “ye ‘ol gamer” type with something bold!
In addition to the logo work itself, OrangeYouGlad worked on a series of promotional pieces that cleverly merge game metaphors with Brooklyn Strategist programs.
After updating their brand collateral we focused on highlighting special brand moments through key touch points, in order to help spread their newly evolved brand.